Then when we launched the free service (with an expansive slate where we partnered with authors like Devdutt Pattanaik and Neelesh Misra, and came out with series like Thriller Factory, where we worked with Nawazuddin Siddiqui, Tabu, and Anurag Kashyap) things just went out of the roof in terms of usage. Even in that sort of landscape and backdrop, India for a while was one of the fastest growing marketplaces for Audible globally. We’ve seen tremendous response in terms of people coming out and trying the service, even from a paid service perspective, and you know how that is still an evolving landscape in India where people are increasingly becoming more comfortable with transacting online. Our customers in India have massively taken to Audible. Audible India VP and Country GM Shailesh Sawlani This offered an education and escape opportunity. We participated heavily in COVID relief efforts in Q2 last year, and even integrated that with a product called Audible Stories, which was accessible for free and had hundreds of audiobooks for kids and family listening. We’re very focused on local culture, local collaboration and content creation, which is why you’ll see us heavily investing into local language content and working with local authors, studio partners, and voice talent.
That’s something common, but in addition to that, Audible also has its own unique people principles: to be able to build and innovate in this category.
We’re equally as customer obsessed as Amazon. What is Audible’s belief system and core philosophy? How does it align with Amazon? But as of October 2021, we have 15,000 all-you-can-listen titles available for our members. Earlier, we had a one credit per month system. Around the same time, we also enhanced the offering for our paying members. In 2021, we brought it into the core Audible app. We launched a free experience in the form of a separate app, called Audible Suno, in 2019. We’ve done a few things that are unique to the India marketplace, seeing the great opportunity that exists for digital media content here. How do you differentiate yourself in India? Gamers can’t keep calm! GTA V is now free to play on Epic Games Store details inside
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